I’m currently doing things and testing all the time, but I thought I should share some of the things I’m doing and I hope to report on in the future. My previous post made reference to going after variations of keywords based on characteristics and attributes of it. So if the keyword was dress pants, the keywords would vary like grey dress pants, blue dress pants, cyan dress pants, etc.
Something I never did was tell you how you should do that. I’m currently doing a test on a site of mine for two different keywords and seeing which way is best. One keyword has individual pages for each variation. So a page for grey dress pants, one for blue dress pants and on. The second keyword has one page, with all the keywords/colors added in. I didn’t use the exact keyword for all the colors, but I worked it in enough in variations. And I’m going to see which one is better. I’ll judge this basis on which one ranks the most variations in the top 10.
The second thing I’m doing is that I’m working on what I’ll call “hobby sites” mainly on web2.0 properties (blogger, wordpress, and my own domains). Hobby sites are the sites that you’re interested in and talking about. Usually it’s really easy for you to work on this site, but you don’t end up making any cash. This still holds true and the hobby sites aren’t being built to earn money. But I’ve noticed that some of my older hobby sites (3 years+) are actually strong forces (high PR, natural links, strong holdings for most keywords, mainly SE traffic). I’ve started to casually hand off links to some of my money sites. I don’t do it in a spammy way. I’m very careful, but I want more of these hobby sites to pass links off. I find that polarizing topics are the best (ie: anything politically). The reason is that you can express yourself how you want. There will be people that agree, people that are warm to your ideas and people that will absolutely hate it. And they’ll link to you from their sites telling you off. A link is a link.
The third thing is a move in diversification. I want to sell advertising space on a website. I know there is money on this, but I honestly don’t know much about it. I’ve started putting this into action. I have to build a very clean, informative site. We’ll see how this goes. I’m going to make one niche type of site that will do this. I’m also going to create a site for my local city that ranks for specific keywords and see if I can sell advertising space on my site locally (through email). I’m not going to actively go door to door because I want something that I can apply to every city I want, regardless of where I live.
These are currently the items that are in development. I’m hoping I can report on this within 6 months and give an idea of how it is working.
Edit:
One of my “hobby” sites has become very strong lately. The traffic has picked up. And that’s what I want. I want power I can push. I don’t need to monetize the site. Check out the jump in traffic below.
