I said in a previous post on my sniper sites that I was going to try and dominate the top 10 of Google. The philosophy is just as simple as ranking in the top 10. If I can get a site in there, I might as well get every position that I can. Double listings is (or at least was) going to be a simple way to get a second position with my sites that are already listed.
The idea behind getting the double listing is really quite simple. Let’s say that I was trying to rank for “red pants” and I have a blog post titled “The Best Red Pants of 2010″ and it ranks first for the term “red pants”. If I want to get the double listing I just make another post that has “red pants” in the title (obviously not the same title) and link both the posts together using “red pants” as the anchor. That is what you’re supposed to do based on Grizzlies post on the subject. Though that post is old and I can tell outdated.
Out of 41 attempted sites I tried to get a double listing for, only two of them have it. It would of been three, but one of my double listings disappeared. Out of the only two that actually got a double listing, one of them is double listing a page I didn’t attempt to do it for. So I suppose you could call that a natural double listing, but it doesn’t inspire hope that this particular method works.
What I’m Thinking
I have a little theory on how this must work, though I can’t fully back it up with 41 sites to verify it, but I’ll say it anyways. I think the linking pattern is something that works and I know it works because I’ve tried it with other sites. The easier it is to rank for a keyword, the easier it is to double list it. If you go after a very weak long tail keyword you can easily double list it. If you need to verify that for yourself, just try ranking for a keyword that has absolutely no competition. If you need an example of such a keyword try, “pink bucket for turkey”.
Seriously, just dick around with keywords like this and get them to double list. Something that I need to do, but haven’t is figuring out how to get a double listing twice. Let me explain what I mean, let’s say I have the two pages I want to double list…
“pink bucket for turkey” and “new pink bucket for turkey”
Now I can get to the point where if I type “pink bucket for turkey” into Google I’ll have a double listing and the second listing will be the “new pink bucket for turkey”. What I want to know how to do is get that double listing, but also if someone types in “new pink bucket for turkey” in Google, I’ll also get a double listing. That’s something I haven’t figured out yet. Feel free to dick around with that and see if you can figure that out.
The reason why I think these weak keywords are easy to double rank for is the fact that both pages need to have the ability to rank in the top 10 on their own. This is easy to see when you’re going after “pink bucket for turkey” because you don’t need any backlinks for it and absolute shit sites will rank for it. The same is true for authority sites because all new pages created have a little juice and power to them. If you have an article that ranks in the top 10 for a keyword, make another with the same keyword and you’ll probably double list. You don’t even need to link them together either.
When it comes to my sniper sites it is a little different. They’re not authority sites because they’re simply not big enough and have enough links, but they’re ranking for their selected term. I’ve built up the links to the secondary page that I want to double list and they’re not all doing that good (obviously when 2/41 double list). But I guess all I can do is wait to see what happens as I let them sit for a while and hopefully they will work.
Conclusion
Whether you can get this to work or not is irrelevant. When you do end up getting that double listing you get a lot of extra traffic for a keyword. And that is the big bonus. It doesn’t take much extra work. It’s just one page of content and building links to it. Since you should be building links to all your content, it should take no extra time.
And how much extra traffic will you get. Most people will assume that they’ll get a tiny percentage extra. If 5th position gets 3% and that is what you end up getting with your double listing, people will assume that they’ll get an extra 3% of total searches. The fact is that you’re going to see a significant jump. You’ll probably see a 30-40% jump in the amount of traffic that you’re getting from the search term. The reason is that the double listing stands out for both people and produces a better CTR.
Since it requires absolutely no extra work to orient your site to get double listings then you shouldn’t have a problem trying it. Just do it as you start building sites. As usual, start with the easy stuff to rank. When you get in the top 10 for a keyword, just try for a double listing. And just keep going with new keywords. It doesn’t have to be a difficult process.