Make Cash Online

Well, in my never ending quest to make cash online, I’ve decided I better step into the realm of authority sites. Christmas is the biggest shopping even of the year. In fact, for most stores it is what turns their books from red into black (from loss to profit if you don’t understand accounting references). I was impressed with a story I heard from some guy that was really pushing his Amazon account around this holiday and he made a lot. We’re talking about someone that usually made a few hundred a month with Amazon, to someone that pulled in $10k for Christmas.

I decided that I need to make a site like this and build it into an authority. I’m going to give you the plan I will try to implement with this. Normally you’ll hear on a forum that all you have to do is make a lot of content and build a lot of links to create an authority site. And that is what I’ll be doing, but that is a vaguely simplified way of describing something that I’ll be spending a while on. It would be like saying the key to making a bridge is cement and support beams. It’s true, but it won’t help you make a bridge.

It’s funny how I stumbled upon this plan I’ll be following. I actually was looking at Grizzly’s post on getting double listings in Google. I assumed that the post was just about getting double listings, but he actually gave some great advice on building an authority site. The philosophy he gave was on “Trust Rank”. And basically that is the big G trusting your site enough that it will list it. Obviously getting a lot of links over many pages of content is a way of building trust.

Google doesn’t look at your site and sum it up as a value. It doesn’t say that your site is good, but this one is better. They rank pages. The idea is that if you have a lot of pages that show up in the top 10 then you must have a trust worthy site. This all may sound convoluted, but it isn’t. The idea is to rank for anything that is weak and will take minimal work. It doesn’t matter if it gets 5 searches a month, you rank for it. You build a few links to it, and that should hopefully push you into the top 10 for some crappy keyword.

What is an Authority Site?

Since everyone has a definition of this, I have to define it. For example, if you own the website flightsimulatorgames.com or something like that and you rank for the keyword “flight simulator games”, you’re not necessarily an authority site. You’re an authority for that one keyword, but that isn’t what makes up an authority site.

An authority site ranks in the top 10 for a wide range of keywords with little to no backlink work for the page you create. Ezinearticles is a prime example of what I’m talking about.  It is the main reason why people use the site. You create an article around a keyword and it will rank with no backlinks. Or you can do a few and it’ll rank.

I’m sure you can see the value in having a site like this. It’s nice to put up a page and it rank in the top 10 instantly. If you only have to build a few backlinks to the page, it’s also pretty sweet. Oprah has episodes where she actually looks at hot items that make good gifts. You can literally rank for those products she is plugging before the show is over. Without an authority site you’re completely out of luck.

Another great benefit is that you can go after trademarks. There are legal ramifications of buying domains with trademarks in them. But making an HTML page or blog post with a trademark is perfectly fine. It’s a way of building a site that has a huge benefit in the long run.

Just imagine how much cash you would make if it was the first of December and all you did every day was make product posts. All day long, every day and they ranked in the top 10 without having to do any backlinks. You’d literally clean up and that’s the real value.

There’s nothing wrong with having small niche sites though. It’s nice to have a mixed portfolio of sites to play with and you never know. A niche site could be turned into an authority if it gets that “Trust Rank” from Google.

The Plan I’ll Be Following

Like I said before, it is about showing up in the top 10 as much as possible. Not necessarily going after traffic keywords at first. But over time I should be able to go after more and more competitive terms.

I’m going to do product reviews or any severely low hanging fruit. It doesn’t matter whether they send a lot of traffic or not. The plan is just to go after things that are easy to rank for. They either need to rank with no backlinks or rank with around 4 backlinks. I’m just going to plug away with it like that and try things more competitive in the future.

Just to keep the numbers simple, lets say there is 300 days until Christmas.

If I write 2 pages of content per day and build 4 backlinks to each piece of content. I should have 600 pages and 2400 backlinks. If I write 3 pages I’ll have 900 pages and 3600 backlinks. As you can see it adds up very fast and I don’t have a problem writing these pages fast. Only 4 backlinks per page isn’t that big of a deal either.

So that is my plan, so I’ll keep you updated. I’m experimenting with the strategy with some of my small sniper sites. I’m keeping to the niche, when I do it, I just want to see how much Trust Rank helps.