A big problem with bum marketing is that it works. It works quite well. Starting out it is an excellent way to make money and it helps to create confidence. And you really do need confidence that this is all going to work for you or you’ll just give up. I’ll acknowledge that point. It teaches a lot of valuable skills and gets things rolling. But that’s not the point. Bum Marketing is not a means to an end in this case. The idea is that you pound out 30 articles a day and you’ll make money. Here is what they don’t tell you…

When You Stop Writing Tons of Articles – You Don’t Make Money

This is the fact that newbies don’t ever get told. I want to make cash online, but I don’t want to be an article writing bitch for the rest of my life to earn it though. I don’t want my labor to be this onetime thing that only gives one return on it.

…but don’t all those articles get you more traffic and more sales?

Honestly? No. The truth is that the traffic isn’t always the purest or the best. Some niches will still get sales at a higher frequency than others based on the traffic, but the vast majority of articles die. That means most of your labor is producing absolutely nothing of value for you.

Sure some of those articles will stick in positions and get a trickle of traffic. The occasional one will rock the top spot of Google and hold it. But they’re typically for niches/keywords that don’t really produce much of any results. I have an article on Buzzle that has 7000 view count and it hasn’t produced a single sale. NOT ONE FUCKIN’ SALE!

The articles that do rank in Google’s top 10 don’t stay there long. If you’re ranking for a decent keyword that really does make money the article will get bumped out. Some other webmaster will out optimize you for the keyword and you lose it. You’re going to be writing 30+ articles a day, so you’re not going to have time to watch the position of your articles nor stop them from being taken over.

What’s this tell you about the articles you put out there? The vast majority of them are going to die and never be seen. Others will get trickle traffic and the quality of that traffic will vary. Lastly, you’ll get the odd one that will rank and get a ton of traffic. Those mega view articles tend to be untapped niches and they’re typically untapped for a reason.

Google Fuckin’ Hates Bum Markers and Will Slap Your ASS!

The big arm of Google is involved in this issue and they’re watching everyone’s link building. Once your site starts getting a ton of links from Ezinearticles it will get suspicious and eventually slap you. All my sites that have had extensive bum marketing linking to them have all been slapped. It doesn’t matter that the vast majority of the links are spread across a hundred different pages on the website. The domain is slapped and the Google love disappears.

…but I thought article directory links were good for SEO?

Horse shit. The SEO value you get from bum marketing is crap. You’re only going to get so much link juice from the big article directories. After so many articles the juice doesn’t come any more and finally the juice becomes absolute toxic in the eyes of Google.

I’ll point out that Yahoo and Bing tend to like this sort of thing. Repetitive linkbacks from authority sites seem to please these two search engines, but the traffic is so damn insignificant.

So what does this all mean?

Bum marketing is short sighted thinking

The vast majority of labor that you poor into following the process is just going to waste. The rate of return is poor and not worth it.

I was stuck in the bum marketing mode for too long because it made money. You’ll reach a point where the money you produce plateaus and you try to figure out how you can get more. So how do you do that as a bum marketer? Instead of writing 30 articles a day, write 40.

Well, that blows.

This is where bum marketing is a trap. You have to keep pumping out the articles or your income will decline and disappear.

When you get right down to it… bum marketing is the McDonald’s work of the internet. You’re a bitch and you work your ass off for something that isn’t going to make you money in a month.

What direction YOU should be going?

I can rant and rave about bum marketing all day, but without a solution it is just pointless. The way that you really make cash online is through leverage. It is your ability to make things that make money over time.

Let’s assume that every hour of labor you put in makes you $1/mth. If you put in 160 hours the first month you’ll make $160. Not much eh? The second month you do the same thing. You’ll make $320.

In the example you’re still making money from your first month of work plus the money you earn from new work. And that is how you have to work.

Bum marketing will make you more money starting out. But will it make you the most money over the long run? When you think about this stuff you realize you’re getting an instant gratification – rather than long term profit growth.

I’m not exactly sure what method I should recommend for you to follow because it really doesn’t matter. You can go with a ton of Adsense Sniper Sites, do product creation or even affiliate marketing. But all of these methods have one common denominator…

Search Engine Optimization for Traffic

That’s the key. It’s the only real golden bullet. Getting traffic from Google is going to give you so much more and ranking for the right keywords are where the profit is at. Think about it. Why write articles for Ezinearticles to cash in? Just look at their page…

Look at all the Adsense blocks there taking all your traffic. Getting a 30% CTR is great, but that means you’re losing 70%, which are probably are probably going to Adsense clicks. The people that click are the ones that are most likely to buy. The ones that do click through to your site are probably smarter users.

That’s an important fact to take down. Most users are fuckin’ idiots and can’t tell the difference between content and ads. If they make it to your link than it is a fluke or they know what they’re doing.

I guess my point is why would you want 30% of the traffic (the crappy 30%) when you could have 100% of it? I’d rather have 100 unique visitors a day landing on my sales page than 30 filtering through someone else’s ads.

It’s just better this way. And despite the fact that it is going to take longer to get some positions on Google, it is something that is worth achieving. If you put the effort you put into 30+ articles a day into market research, link building and making content for your own site you’re going to end up with more money in the long run.

…well 30% is pretty good. A lot of articles I write for my site only gets a little traffic.

That happens, but you want to know something? That tiny trickle traffic that you get is unfiltered directly from a search engine. I find that it converts at a very high rate and does much better than the traffic that filters its way to your site from an article directory.

I want to give another salute out to my Fantasy Football team. Michael Turner is another running back that I have and he had three touchdowns last week. Here’s a video tribute to Michael “The Burner” Turner. I like the music for this song.

Note: I’m going to stop updating my sniper sites earnings every post. I don’t like mixing everything up, so I’ll update whenever I’m talking about sniper sites.